FIFA renews partnership with Hyundai Motor and Kia

Football

Published: 26 May. 2023, 07:40 Updated: 26 May. 2023, 09:31

FIFA renews partnership with Hyundai Motor and Kia

FIFA President Gianni Infantino, left, and Karl Kim, one of the Hyundai Motor Group's chief executives, pose for a photo during a signing ceremony at the FIFA headquarters in Zurich, Switzerland, on Thursday. [FIFA]

Hyundai Motor Group affiliates Hyundai Motor and Kia renewed their partnership with FIFA on Thursday, committing to provide transportation services at FIFA events and tournaments until 2030.

Hyundai, which has been FIFA’s official mobility partner for over two decades, will continue to provide the transportation for the movement of teams, officials and staff involved in FIFA events, in addition to showcasing driving technology and future mobility services from the group's subsidiaries, Boston Dynamics and Supernal.

The renewed contract will see Hyundai provide mobility services at the 2023 FIFA Women’s World Cup in July and the 2026 FIFA World Cup.

“On behalf of Hyundai Motor Group, we’re honored to extend our partnerships with FIFA, reinforcing our longstanding commitment to the world of football,” Karl Kim, one of the group's chief executives, said during a signing ceremony at FIFA’s headquarters in Zurich, Switzerland, on Thursday.

“As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football.”

FIFA President Gianni Infantino also praised the continued partnership.

“We’re thrilled to continue our longstanding partnerships with Hyundai and Kia,” Infantino said. “Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience at our tournaments.

“As we enter this new era together, we’re excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we’ll continue to work on uniting the world through football.”

Boston Dynamics is a Hyundai group affiliate dealing with robotics, while Supernal is an air mobility unit. Both subsidiaries’ core aim is to advance modes of mobility.

BY PAIK JI-HWAN [paik.jihwan@joongang.co.kr]