Buying Bellygom
Published: 15 Jun. 2023, 16:02
Updated: 15 Jun. 2023, 18:41
![Foreign buyers look around the Bellygom booth installed at the Licensing Expo 2023 in Las Vegas on Tuesday. Bellygom, the pink teddy bear character created by Lotte Home Shopping, made its debut at the Licensing Expo and secured export contracts for fashion items such as T-shirts and swimwear. With over 70 countries and 300 companies participating, the Licensing Expo is the world's largest licensing trade show for characters and brands, held from Tuesday through Thursday. [LOTTE HOME SHOPPING]](https://koreajoongangdaily.joins.com/data/photo/2023/06/15/849a4de4-c538-4705-bb51-d4975b788500.jpg)
Foreign buyers look around the Bellygom booth installed at the Licensing Expo 2023 in Las Vegas on Tuesday. Bellygom, the pink teddy bear character created by Lotte Home Shopping, made its debut at the Licensing Expo and secured export contracts for fashion items such as T-shirts and swimwear. With over 70 countries and 300 companies participating, the Licensing Expo is the world's largest licensing trade show for characters and brands, held from Tuesday through Thursday. [LOTTE HOME SHOPPING]
BY SEO JI-EUN [[email protected]]
with the Korea JoongAng Daily
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