Men's beauty on the rise
![A customer stands in the men’s skincare section at a cosmetics store in Myeong-dong, Jung District, in central Seoul on Sunday. Korea's cosmetic industry is investing in men’s products as more men become interested in grooming. In 2022, Korea ranked No. 1 globally in annual purchases of men’s skincare products as Korean customers spent an average $9.60 per person, according to market researcher Euromonitor. [YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2024/01/07/415ab94e-e091-4815-8247-cdb681d7f2ad.jpg)
A customer stands in the men’s skincare section at a cosmetics store in Myeong-dong, Jung District, in central Seoul on Sunday. Korea's cosmetic industry is investing in men’s products as more men become interested in grooming. In 2022, Korea ranked No. 1 globally in annual purchases of men’s skincare products as Korean customers spent an average $9.60 per person, according to market researcher Euromonitor. [YONHAP]
BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]
with the Korea JoongAng Daily
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