Virtual idol Plave to drop new single 'Pump Up The Volume!' ahead of October concert

Home > Entertainment > K-pop

Virtual idol Plave to drop new single 'Pump Up The Volume!' ahead of October concert

Published: 20 Aug. 2024, 13:58 Updated: 20 Aug. 2024, 16:44

YOON SO-YEON
yoon.soyeon@joongang.co.kr

Virtual idol Plave [VLAST]

Virtual idol Plave will release its new digital single, "Pump Up The Volume!," on Tuesday, according to its agency, Vlast.

"Pump Up The Volume!” was created based on a melody the members improvised during a livestream in June," Vlast said on Tuesday. "It has been reborn into a song that showcases Plave's iconic refreshing vibes."

The song is a retro band track designed to beat the heat, according to the agency. A music video will be released alongside the song at 6 p.m.

"Pump Up The Volume!" is the group's first release in six months, following its second EP, "Asterum: 134-1," in February. After that, Plave became the first virtual idol to win a weekly music program on television.

Vlast also signed a partnership deal with HYBE Japan to accelerate the avatar quintet's debut in Japan.

Plave will hold its concert "Hello, Asterum!" on Oct. 5 and 6 at the Jamsil Arena in southern Seoul.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]