YouTube, Instagram expand presence in Korean app market in usage time

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YouTube, Instagram expand presence in Korean app market in usage time

Published: 20 Oct. 2024, 17:37

SHIN HA-NEE
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The Google and YouTube logos are seen at the entrance to the Google offices in Los Angeles, California, November 21, 2019. [AFP/YONHAP]

U.S.-based social media platforms YouTube and Instagram saw their usage time among Korean users rise sharply in September from a year earlier, data showed Sunday, while domestic platforms like KakaoTalk and Naver lost ground.

The total hours spent by Korean users on YouTube, the top player, came to 1.8 billion hours last month, up 9.5 percent from a year earlier, according to data compiled by industry tracker Wiseapp.

Instagram also saw its combined usage time reach 378 million hours last month, soaring 42.1 percent on-year, making it the third-most-popular application by usage time.

However, the No. 2 player, KakaoTalk, saw its usage time decline 3.3 percent to 527 million hours over the period. Naver, the country's leading search engine, also experienced a 9.7 percent on-year decrease, with total usage hours reaching 329 million last month.

Yonhap