Shinsegae's Boon the Shop to host Gem Palace pop-up
Published: 22 Oct. 2024, 18:34
![Shinsegae Department Store is opening a pop-up for the Gem Palace, an Indian jeweler, at Boon the Shop's branch in Gangnam District, southern Seoul. [SHINSEGAE DEPARTMENT STORE]](https://koreajoongangdaily.joins.com/data/photo/2024/10/22/dd1530f4-ca5f-4058-8ff3-833193d479d7.jpg)
Shinsegae Department Store is opening a pop-up for the Gem Palace, an Indian jeweler, at Boon the Shop's branch in Gangnam District, southern Seoul. [SHINSEGAE DEPARTMENT STORE]
Shinsegae Department Store is opening a pop-up for the Gem Palace, an Indian jeweler, at Boon the Shop's branch in Gangnam District, southern Seoul.
The pop-up, running until Nov. 11, will sell pieces made with the brand's traditional techniques. The Korean retail giant said it is seeking to tap into the “antique jewelry” trend. The store will include three sections — “Antique Diamond,” “Gold Collection” and “Gemstone” — with prices ranging from 2 million won ($1,450) to 700 million won.
with the Korea JoongAng Daily
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