CJ CheilJedang's instant fried rice hits U.S. shelves
Published: 28 Nov. 2024, 17:50
![A man looks at CJ CheilJedang's instant fried rice product at a Walmart store in the United States. [CJ CHEILJEDANG]](https://koreajoongangdaily.joins.com/data/photo/2024/11/28/55602069-b614-4140-b989-6f554034f6ac.jpg)
A man looks at CJ CheilJedang's instant fried rice product at a Walmart store in the United States. [CJ CHEILJEDANG]
Korean food giant CJ CheilJedang said Thursday it has begun selling an instant fried rice product in the United States for the first time.
Korean barbecue-flavored fried rice under the company's Bibigo brand is now available at major grocery stores, including Walmart and Publix, and will be sold at other food markets later, according to the Korean company.
This marks the first time CJ CheilJedang exported a fried rice product to North America. It had only sold frozen fried rice and precooked rice products until now.
The company has seen sales of its precooked rice products continue to rise in North America.
Sales of instant white rice products in the region increased 20.6 percent on year to 160 billion won ($114.6 million) in 2024.
Yonhap
with the Korea JoongAng Daily
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