Twice opens pop-up store to celebrate 14th EP 'Strategy' — in pictures

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Twice opens pop-up store to celebrate 14th EP 'Strategy' — in pictures

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]


Twice has opened a pop-up store at The Hyundai Seoul to celebrate the release of its 14th EP, “Strategy.”
 
The "TWICE STRATEGY POP-UP STORE" opened on Dec. 4 and will run until Thursday. 
 
The store’s design captures the essence of the album’s concept, offering a variety of activities, including dart shooting and a listening zone for ONCE, Twice’s fan club name, to enjoy the group’s new tracks. Other features include photo zones, official merchandise available for purchase, a social media event where fans can receive a special sticker and a lucky draw for those who purchase the album.
 
Fans visiting the pop-up store can also find messages and autographs from the members, who recently visited the place.
 
Here are photos from the pop-up store, highlighting the layout, merchandise and messages left by the members.
 
The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

Messages and autographs left by the Twice members at the "TWICE STRATEGY POP-UP STORE."[DANIELA GONZALEZ PEREZ]

Messages and autographs left by the Twice members at the "TWICE STRATEGY POP-UP STORE."[DANIELA GONZALEZ PEREZ]

Twice merchandise sold at the "TWICE STRATEGY POP-UP STORE." [DANIELA GONZALEZ PEREZ]

Twice merchandise sold at the "TWICE STRATEGY POP-UP STORE." [DANIELA GONZALEZ PEREZ]

Twice merchandise for sale at the "TWICE STRATEGY POP-UP STORE." [DANIELA GONZALEZ PEREZ]

Twice merchandise for sale at the "TWICE STRATEGY POP-UP STORE." [DANIELA GONZALEZ PEREZ]

Dart shooting zone at the "TWICE STRATEGY POP-UP STORE" in western Seoul. [DANIELA GONZALEZ PEREZ]

Dart shooting zone at the "TWICE STRATEGY POP-UP STORE" in western Seoul. [DANIELA GONZALEZ PEREZ]

Dart shooting zone at the "TWICE STRATEGY POP-UP STORE" in western Seoul. [DANIELA GONZALEZ PEREZ]

Dart shooting zone at the "TWICE STRATEGY POP-UP STORE" in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

The "TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

Stickers given to visitors who participate in the social media event at the "TWICE STRATEGY POP-UP STORE." [DANIELA GONZALEZ PEREZ]

Stickers given to visitors who participate in the social media event at the "TWICE STRATEGY POP-UP STORE." [DANIELA GONZALEZ PEREZ]

"TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]

"TWICE STRATEGY POP-UP STORE" at The Hyundai Seoul, in western Seoul. [DANIELA GONZALEZ PEREZ]


BY DANIELA GONZALEZ PEREZ [[email protected]]
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