Mask marketing: Sales climb as flu cases spike
Published: 30 Jan. 2025, 17:49
![A shopper picks out masks at a store in Seoul on Jan. 30. [YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2025/01/30/224c9536-1eb4-498f-989d-b72fd84c2611.jpg)
A shopper picks out masks at a store in Seoul on Jan. 30. [YONHAP]
A shopper picks out masks at a store in Seoul on Jan. 30.
According to consumer data, mask sales have jumped 55 percent in January compared to a month earlier, and by some 20 percent on year. Flu cases were on the rise in the final few weeks of 2024, with a 136 percent week-on-week increase in the last week of the year.
with the Korea JoongAng Daily
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