Mask marketing: Sales climb as flu cases spike

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Mask marketing: Sales climb as flu cases spike

A shopper picks out masks at a store in Seoul on Jan. 30. [YONHAP]

A shopper picks out masks at a store in Seoul on Jan. 30. [YONHAP]

 
A shopper picks out masks at a store in Seoul on Jan. 30.
 
According to consumer data, mask sales have jumped 55 percent in January compared to a month earlier, and by some 20 percent on year. Flu cases were on the rise in the final few weeks of 2024, with a 136 percent week-on-week increase in the last week of the year.
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