Korean companies pledge billions for wildfire recovery

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Korean companies pledge billions for wildfire recovery

Published: 26 Mar. 2025, 10:43 Updated: 26 Mar. 2025, 18:22

JIN EUN-SOO
[email protected]

PARK EUN-JEE
[email protected]

Audio report: written by reporters, read by AI

LG U+ operates an IT station in Sancheong, South Gyeongsang, for displaced residents. [LG CORP.]

Korean companies are stepping up to support recovery efforts following wildfires that devastated parts of the country’s southeastern region.

Samsung Electronics earmarked 3 billion won ($2 million) for the Korean Red Cross to support those affected by the recent wildfires, supplying necessities and temporary shelters.

Hyundai Motor Group said Wednesday it will donate 2 billion won to aid recovery in North Gyeongsang, South Gyeongsang and Ulsan. The company is also deploying six emergency aid vehicles to provide laundry services and quarantine support.

SK Group, LG Group and Posco Group each pledged 2 billion won to assist recovery efforts.

SK hynix, a chip affiliate of SK Group, has supplied emergency tents, floor mats and relief kits through its High Safety business, which specializes in disaster support. SK Telecom and its telecommunications affiliates will set up IT stations in affected areas to provide internet access, Wi-Fi, smartphone chargers and power banks. Another major telco, KT, contributed 1 billion won while offering similar services to SK Telecom.

LG Electronics is supplying air purifiers to evacuation shelters and operating mobile service centers to provide after-sales support for fire-damaged electronics. LG Household & Health Care plans to donate 500 million won worth of daily necessities, including toothbrushes and shampoo, to displaced residents. LG U+ is working with the Korean Animal Welfare Association to rescue abandoned pets left behind by evacuees.

HD Hyundai has donated 1 billion won, while Doosan Group contributed 500 million won and LS Group 500 million won.

Major retailers are also joining the relief effort. Lotte offered 1 billion won to the Community Chest of Korea while Hyundai Department Store Group is donating 400 million won through a customer fund-raising campaign, and Shinsegae Group contributed 500 million won.

McDonald's Korea staff and firefighters pose after delivering a total of 1,460 servings of its hamburgers to wildfire-affected areas. [McDonald's Korea]

Food companies are providing emergency supplies. McDonald's Korea delivered 1,460 hamburgers to wildfire-affected areas in Ulsan's Ulju County, North Gyeongsang's Uiseong County and South Gyeongsang's Sancheong County.

Otoki is sending cup noodles and instant rice bowls, while Nongshim has distributed food packs containing ramyeon and bottled water to displaced residents and relief workers.

The wildfire, which began Saturday in Uiseong, spread rapidly due to unusually warm and dry weather. As of Wednesday morning, at least 18 people have been confirmed dead.

BY JIN EUN-SOO, PARK EUN-JEE [[email protected]]