Selling like health-cakes: Paris Baguette's Paran line proves popular
Published: 26 Mar. 2025, 18:14
![Products from Paris Baguette's health-conscious "Paran Label" lineup are for sale at a branch of the bakery in Seoul on March 26. [YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2025/03/26/a2c0bd88-0d13-4bf7-a7e9-a02510096403.jpg)
Products from Paris Baguette's health-conscious "Paran Label" lineup are for sale at a branch of the bakery in Seoul on March 26. [YONHAP]
Products from Paris Baguette's health-conscious Paran line are for sale at a branch of the bakery in Seoul on March 26.
SPC Group, the bakery's holding company, announced the same day that 1.2 million Paran bread products had been sold within a month of the line's launch. A Paris Baguette spokesperson linked the sales to the rising trends of healthy eating and slow aging.
with the Korea JoongAng Daily
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