Genesis looks to new horizons with X Gran Equator Concept
![Executives from Hyundai Motor Group, Hyundai Motor and Genesis pose for group photos next to the Genesis X Gran Equator Concept at the Genesis House in New York on Tuesday. From left: Tedros Mengiste, chief operating officer of Genesis North America; Jacky Ickx, Genesis brand ambassador; Song Min-kyu, vice president of Genesis; José Muñoz, CEO of Hyundai Motor; Luc Donckerwolke, chief design officer and chief creative officer of Hyundai Motor Group; Randy Parker, CEO of Hyundai Motor North America and Lee Sang-yup, executive vice president and head of Hyundai and Genesis Global Design Center. [HYUNDAI MOTOR GROUP]](https://koreajoongangdaily.joins.com/data/photo/2025/04/16/404f9b59-657a-4e7d-acb5-04898a250512.jpg)
Executives from Hyundai Motor Group, Hyundai Motor and Genesis pose for group photos next to the Genesis X Gran Equator Concept at the Genesis House in New York on Tuesday. From left: Tedros Mengiste, chief operating officer of Genesis North America; Jacky Ickx, Genesis brand ambassador; Song Min-kyu, vice president of Genesis; José Muñoz, CEO of Hyundai Motor; Luc Donckerwolke, chief design officer and chief creative officer of Hyundai Motor Group; Randy Parker, CEO of Hyundai Motor North America and Lee Sang-yup, executive vice president and head of Hyundai and Genesis Global Design Center. [HYUNDAI MOTOR GROUP]
Executives from Hyundai Motor Group, Hyundai Motor and Genesis pose for group photos next to the Genesis X Gran Equator Concept at the Genesis House in New York on Tuesday.
From left: Tedros Mengiste, chief operating officer of Genesis North America; Jacky Ickx, Genesis brand ambassador; Song Min-kyu, vice president of Genesis; José Muñoz, CEO of Hyundai Motor; Luc Donckerwolke, chief design officer and chief creative officer of Hyundai Motor Group; Randy Parker, CEO of Hyundai Motor North America and Lee Sang-yup, executive vice president and head of Hyundai and Genesis Global Design Center
This latest Genesis model, the X Gran Equator Concept, is a luxury off-road SUV designed for steady performance on rugged terrain.
![Genesis' X Gran Equator Concept model [HYUNDAI MOTOR GROUP]](https://koreajoongangdaily.joins.com/data/photo/2025/04/16/fc43cf51-fba5-4456-9450-b5e5d1a8a308.jpg)
Genesis' X Gran Equator Concept model [HYUNDAI MOTOR GROUP]
![Genesis’ X Gran Equator Concept model [HYUNDAI MOTOR GROUP]](https://koreajoongangdaily.joins.com/data/photo/2025/04/16/0428a3b3-5d11-45fc-9866-8b5b91630f3e.jpg)
Genesis’ X Gran Equator Concept model [HYUNDAI MOTOR GROUP]
![Genesis’ X Gran Equator Concept model [HYUNDAI MOTOR GROUP]](https://koreajoongangdaily.joins.com/data/photo/2025/04/16/e9dcd704-7d2c-4a16-91f3-0f1f670cfa3c.jpg)
Genesis’ X Gran Equator Concept model [HYUNDAI MOTOR GROUP]
with the Korea JoongAng Daily
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