Home > Entertainment > K-pop

Enhypen to mark release of 'Desire: Unleashed' with pop-up store events in Korea, China, Japan in June

Published: 29 May. 2025, 16:46 Updated: 05 Jun. 2025, 11:55

SHIN MIN-HEE
[email protected]

Poster for Enhypen's pop-up stores in Korea, China and Japan to promote its upcoming sixth EP “Desire: Unleash″ [BELIFT LAB]

Boy band Enhypen is set to hold pop-up store events in Korea, China and Japan from June 6 to 12 to promote its upcoming sixth EP “Desire: Unleash,” agency Belift Lab said Thursday.

In Seoul, the event will be held at the I’Park Mall in Yongsan District, central Seoul, and in Beijing, Guangzhou and Tokyo.

The pop-ups will feature a letter writing event, in which fans can write postcards to the group and a select few will receive handwritten replies from the members. There will also be a “stamp rally” event and never-before-seen videos playing at the venue.

Reservations for the pop-up stores are necessary on Weverse, starting Friday at 11 a.m.

“Desire: Unleash” is set to be released on June 5 with the lead track “Bad Desire (With or Without You).”

BY SHIN MIN-HEE [[email protected]]