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Hanteo Music Festival to light up Seoul World Cup Stadium in September

Published: 05 Jul. 2025, 14:21 Updated: 06 Jul. 2025, 12:32

LEE JAE-LIM
[email protected]

A poster of Hanteo Music Festival [HANTEO GLOBAL]

A major music festival featuring a star-studded lineup is set to take place at Seoul World Cup Stadium in western Seoul on Sept. 6 and 7, according to organizer Hanteo Global.

“Korea’s legendary iconic artist will headline the Hanteo Music Festival,” the company announced Saturday.

The event will include a special stage featuring K-pop artists from the first to fifth generations, celebrating the genre’s evolution over the decades.

The choice of venue is also drawing attention. Seoul World Cup Stadium has hosted only a handful of K-pop artists with massive fanbases — such as IU, Seventeen and Lim Young-woong — raising expectations for the scale and ambition of the festival.

Hanteo Global, best known as the operator of the music sales-tracking service Hanteo Chart, said it plans to expand the festival globally. Each international edition will be customized to reflect cultural elements and tailored to the tastes of regional fandoms.

“The Hanteo Music Festival aims to go beyond a traditional concert, serving as a starting point for a platform that integrates culture, industry and intellectual property,” the company said. “It will organically connect the cultures, music, brands and industries of various countries with K-culture.”

The full artist lineup will be announced soon.

BY LEE JAE-LIM [[email protected]]