Alcohol sales down, but hangovers up

Home > Business > Economy

print dictionary print

Alcohol sales down, but hangovers up

Though Koreans are drinking less alcohol, they are drinking more hangover cures.
According to a recent study by the Korea Alcohol & Liquor Industry Association, the amount of beer delivered out of storage in December was only 74.4 percent as much beer as was delivered in December 2004. Soju and whisky deliveries also fell last year, accounting for 95.9 percent and 97.8 percent, respectively, of deliveries in December 2004.
Yet the market for hangover-relief drinks, which was 20 billion won ($20 million) in 1998, right after the financial crisis, is now 60 billion won, which some say can be explained by Korea’s “well-being” trend.
Sales also rose once the drinks began selling in convenience stores. The liquid hangover cures, first introduced in 1992, were at first sold only at drug stores.

More in Economy

Produce prices expected to rise as flooding destroys crops

Trade Minister says WTO needs to be reformed

Current account surplus hits an eight-month high in June

New Deal Fund is so good it might end up as a Ponzi scheme

23rd property measure gets a 'not-in-my-backyard' welcome

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now