SM launches a subunit boy band

SM Entertainment has debuted a male subunit group called SM The Performance.

The temporary seven-member boy group is comprised of TVXQ’s Yunho; Super Junior’s Donghae and Eunhyuk; SHINee’s Minho and Taemin; and EXO’s Kai and Lay. It released its first single “Spectrum” yesterday.

The band took to the stage for the first time together on Saturday for SBS’s “Popular Songs Festival,” which was broadcast live.

The song was a re-edited piece composed by Germany’s DJ Zedd and also recruited the help of leading choreographers Nappy Tabs and Beat Burger.

SM, one of the leading K-pop agencies, is no stranger to recruiting the best in the industry to help out its artists.

For the Girls’ Generation’s album launched today, the K-pop music giant sought the help of Norwegian songwriting company Dsign Music and other leading hit-makers from Europe. The title track “I Got a Boy” is a collaboration with the foreign songwriters and the agency’s in-house composer Yoo Young-jin.
By Carla Sunwoo