Hyundai’s Hope On Wheels rolls for 21st year

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Hyundai’s Hope On Wheels rolls for 21st year

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From left: Hyundai Motor Group President Kong Young-woon, Korean Ambassador to the United States Cho Yoon-je, Hyundai Hope On Wheels National Youth Ambassador Elizabeth Blair, Hope on Wheels Board Chairman Scott Fink, World Wrestling Entertainment Chief Brand Officer Stephanie McMahon, Hope on Wheels National Youth Ambassador Carter Gates, CEO of Hyundai Motor North America and Hyundai Motor America Jose Munoz and Hyundai Motor Vice President Lee Yong-woo pose for a photo in commemoration of the 21st anniversary of Hyundai Hope On Wheels. [HYUNDAI MOTOR]

Hyundai Motor said Friday that it kicked off Hyundai Hope On Wheels, a social contribution program designed to fight childhood cancer, in Washington D.C.

Hyundai Motor and its dealers have been fighting childhood cancer through the program since 1998, the automaker said.

The fund is the second-largest of such a fund in the United States, according to the carmaker.

When a customer purchases a car, dealers donate $14 per vehicle to the fund, and Hyundai Motor donates additional money to operate the fund. Roughly 830 dealers in the United States are participating in the program.

According to the Korean carmaker, 970 research projects at 163 U.S. hospitals and research institutes treating or researching childhood cancer have been supported by the fund as of last year.

Jose Munoz, president and CEO of Hyundai Motor North America and Hyundai Motor America, said the company is planning to commit some $13.2 million to 52 childhood cancer research projects this month alone. September is recognized as Childhood Cancer Awareness Month in the United States.

He said that by the end of this year, accumulated donations from the fund will total $160 million.

BY KIM JEE-HEE [kim.jeehee@joongang.co.kr]

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