New chief is named at Oriental Brewery

Home > Business > Industry

print dictionary print

New chief is named at Oriental Brewery

Oriental Brewery appointed Belgian Ben Verhaert as the new CEO to replace Bruno Cosentino, the company announced in a statement on Monday.

Verhaert, currently AB InBev’s South Asia president, will take on the new position starting on Jan. 1.

테스트

Ben Verhaert

Cosentino will take on the role as chief marketing officer, AB InBev Africa.

Since joining AB InBev in 2001, Verhaert has served as sales director in Belgium, country head of Luxembourg and South Europe President. He has been serving as AB InBev’s South Asia president since 2017.

Verhaert earned a Bachelor of Management in Catholic University of Leuven.

The appointment comes as the multinational brewing company faces stiff competition in Korea. New offerings from Hite Jinro, including Terra, have quickly gained popularity, threatening the market share held by Oriental Brewery.

BY JIN MIN-JI [jin.minji@joongang.co.kr]
Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
s
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)