[BRANDED] Amore Seongsu - Cosmetics free to try but not to buy

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[BRANDED] Amore Seongsu - Cosmetics free to try but not to buy



Amorepacific is Korea’s largest beauty company with 30 brands under its wing, including Innisfree, Etude House, Laneige, Sulwhasoo and more. Like other beauty brands, the company is facing a new generation of consumers that increasingly buy online instead of in brick-and-mortar stores. The Korea JoongAng Daily visited Amore Seongsu – a show room that the company hopes will attract Instagram-friendly customers.

BY JEON TAE-GYU [jeon.taegyu@joongang.co.kr]
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