Explore each color of the rainbow

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Explore each color of the rainbow

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In the first section of the Museum of Colors, titled “Black Square,” photographs by Russian influencer Kristina Makeeva line the wall. The plates and cups on the table as well as the chairs have been sponsored by Italian brand Kartell. [MUSEUM OF COLOR]

What color is your mood today? If you’re not sure, the Museum of Colors is the place for you.

Hosted by TV network SBS and S-Factory, the art and culture exhibit space in Seongsu-dong, eastern Seoul, the Museum of Colors runs until March 15. The space is centered on colors and the different moods that each hue creates. Brands and five teams of artists from in and outside of Korea have laid out their playful imaginations across nine sections through different mediums, spanning from paintings and photos to installations and videos. Two special sections that focus on visitor participation complete the 11-part exhibit.

When you enter the space, you learn that you’re invited by the queen to a party in her kingdom of colors. Each section provides visitors with a different experience on the idea of color - not just great photographs, but an insight into the actual usage of colors and how artists capture different colorful moods.

The party starts with “Black Square” by photographer Kristina Makeeva - a Russian influencer with 700,000 followers on Instagram - and her famed photos that introduce visitors to the world of colorful fantasy. Eight large-size photos - or “portraits of the queens” according to the museum - by Makeeva are hung up on the wall next to a large table ready with plates and vases for the kingdom’s visitors. The plates and chairs are provided by Italian brand Kartell and are open for visitors to try out.

Next is Korean artist Yoon Sae-rom’s “Aurora Forest,” a mystical violet forest that creates a dreamy mood. In the third section, sponsored by Pantone, visitors can see all of the past Pantone colors of the year and a detailed look into its color-coding system.

The fourth section is put together by Siyoil, a poetry curation service launched by Changbi Publishers, who created a peaceful green forest. Ten videos of poems by contemporary Korean poets play on the screen for people to read. Photographer Lynne Douglas has taken the lead for the fifth section for a blue “Skye Island” exhibition, followed by Korean artist Artnom’s sixth exhibit of “Color Street” with his pop art characters. The seventh section is filled with work by Makeeva titled “Red Castle.”

The museum’s very own pink “The Labyrinth of Dream” takes place in the eighth section and finishes off with architect and photographer Yener Torun’s works for “Color City.” Two participatory sections for visitors await at the end.

The Museum of Color has chosen 17 “Color Spots” across Seongsu-dong for people to visit after the exhibition. You can get special offers at the spots with a ticket from the exhibition. The museum’s shop is also worth a visit, as it is filled with colorful merchandise.

“The exhibition is meant to provide more than just photo zones, but an actual insight into colors and how artists use color for their works. We hope people come and enjoy the colorful experience,” the museum said.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]

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