Blackpink’s ‘Ddu-du Ddu-du’ video hits 1.1 billion views on YouTube

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Blackpink’s ‘Ddu-du Ddu-du’ video hits 1.1 billion views on YouTube

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Girl group Blackpink has set a new record for a K-pop act, becoming the first Korean group to reach 1.1 billion views for a music video on YouTube.

According to its agency YG Entertainment, the music video for “Ddu-du Ddu-du” (2018) reached the historic mark around 12 p.m. on Tuesday, a year and nine months after its release.

“Ddu-du Ddu-du” was the lead track for Blackpink’s first EP “Square Up,” which quickly stormed music charts all around the world.

“‘Ddu-du Ddu-du’ [performed well on] global music charts, peaking at No. 40 on Billboard 200 and No. 55 on Hot 100 charts, the highest ever for a K-pop girl group,” the agency said.

The song was also certified gold by the Recording Industry Association of America, another first for a K-pop girl group.

Blackpink dominates the K-pop scene especially through YouTube, on which it currently has eight music videos with over 100 million views, including “Boombayah” (2016) with 800 million views; “As If It’s Your Last” (2017) and “Kill This Love” (2019) with 700 million views; “Playing With Fire” (2016), “Whistle” (2016) and Jennie’s “Solo” (2018) with 400 million views; and “Stay” (2016) with 100 million views.

By Yoon So-yeon

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