The news that the SK Wyverns would be rebranded as the SSG Landers caused skepticism both in and outside of Korea. But whether Landers works for you, one thing is true — it continues the longstanding Incheon tradition of creative team names.
Second baseman Choi Joo-hwan and pitcher Kim Sang-su will go down in history as the very last players to sign with the SK Wyverns, the former Incheon club that has now been reborn as the SSG Landers.
The newly-dubbed SSG Landers train in their temporary Incheon city uniform at Sajik Baseball Stadium in Busan on Tuesday.
The SK Wyverns have officially been renamed the SSG Landers, named after new owner Shinsegae Group's e-commerce arm SSG.com and in tribute to the city of Incheon and its airport and port.
The Fair Trade Commission (FTC) on Wednesday approved Emart’s acquisition of the SK Wyverns, a baseball club.
Shinsegae Group appears to have purchased SSGElectros.com at the end of January, suggesting the recently-purchased SK Wyverns are about to become the SSG Electros.
SK Wyverns pitcher Lee Tae-yang hopes to turn things around this year after a difficult 2020 that saw him traded by the Hanhwa Eagles in the middle of the season.
St. Louis Cardinals' pitcher Kim Kwang-hyun joined the SK Wyverns, his former club, at their spring training camp on Wednesday.
Retail and baseball may seem like two different businesses, but Chung Yong-jin, vice chairman of Shinsegae Group, thinks otherwise.
If Shinsegae chooses to go with the SSG brand for the Wyverns, it could come with some unfortunate connotations. The word "sseug" sounds fairly similar to the English word "suck," certainly similar enough that it could cause some misunderstandings.