Big companies are getting creative to better communicate with young talent looking for jobs.
Virtual influencers - fictional characters with computer-generated likenesses on social media – were considered niche phenomena in Korea, but they are increasingly marching into the mainstream.
Generation Z refers to the people born from the mid-1990s to early 2000s. If the preceding millennials alternated between analog and digital, Gen Z has only known the digital world. They can be called the “Huh Kyung-young...
A view from Fantasy Dream, a pop-up art exhibition at Lotte Department Store’s main branch in central Seoul.
Big corporations are trying hard to be cool these days to appeal to younger consumers, doing everything from guerilla marketing to organizational chart flipping. They are taking on the challenge of marketing to those who don't like to be marketed to.