Employees in their 30s and 40s tend to be stressed and overlooked in the workplace, sandwiched between the young and the old.
A bonus is a pipe dream for a newspaper man like me. News organizations are hard-up these days, and were meager in handing out incentives in better times. We dared not ask how much might be offered or how it was calculated. We...
Big corporations are trying hard to be cool these days to appeal to younger consumers, doing everything from guerilla marketing to organizational chart flipping. They are taking on the challenge of marketing to those who don't like to be marketed to.
Brands are coming up with creative marketing tactics to court the millennials, a generation whose spending habits and expectations are substantially different from other consumers.