A number of luxury brands cleaned up in Korea last year, reporting dramatic jumps in profit despite the pandemic.
"One day, my teaching assistant [TA] walked in with a Louis Vuitton backpack,” said Kwak Geum-joo, a psychology professor at Seoul National University. “Since I knew that TAs only get paid a few hundred thousand won (a few hundred dollars) a ...
Of those 15 worldwide famous celebrities who were invited to Chanel's fashion show, three were Korean: G-dragon of Big Bang, Jennie of Blackpink and model Soo Joo.
As the growing popularity of online shopping moves into the cosmetics sector, luxury brands like Chanel and Estée Lauder are scrambling to follow the trend.