Past performance, as they say, is no guarantee of future results, but Korean investors are not moved by that warning. With a flurry of successful initial public offerings (IPOs) and some big names on the horizon, the ants are piling in.
Subscription services are not a new idea.
Naver's first subscription service, available starting Monday afternoon, is being priced far below expectations: 4,900 won ($4) a month. The company is targeting current users of its digital content who also shop through the platform.
Naver is starting a paid subscription service next month as the company transforms from one focused on simple searches to one providing a wide range of content and e-commerce on a portal site. Naver Plus Membership will offer 5 percent rewards.