Frieze, Kiaf art fairs in Coex bring in browsers, not so many buyers
The craze surrounding two art fairs — Frieze and Kiaf — being organized concurrently at the Coex convention center in Seoul last year has continued into this year, on an even bigger scale. The two fairs kicked off with a preview on Tuesday, and ...
Forget fitted, loose unisex fashion is here to stay
Recent trends have shown that the “genderless” style is here to stay. Earlier this month, Nike chose to “just do it” by launching a gender-fluid store, the first such store worldwide, in Hongdae. Turns out fashion simply does not care what gender...
NFTs live on in Korea as retailers hang perks on the tokens
Retailers are jumping into the non-fungible tokens (NFT) market to expand their digital presences and to attract and retain customers. Despite the collapsing of the market for the tokens globally, the Korean NFTs are selling like digital hotcakes
Shop 'til you drop means on all retail channels now
Major retailers are expanding their so-called omni-channels because customers are demanding the convenience.
Korean fashion brands opt for less-is-more approach to offline shops
Many clothing brands are opting to shutter some of their stores and instead focus on upgrading their remaining locations with more interactive features. This is a completely different strategy from the past, when brands would open as many stores ...
Nike Korea bleeds red ink in FY2021
Nike Korea went into the red in its 2021 fiscal year, but sales were up.
If bitcoin is not crazy enough, try sneaker speculation
While shares and bitcoin have become popular ways to earn money, young Koreans have another way: reselling sneakers.
Nike successfully changed its image in 20 years. After a photo of a 12-year-old Pakistani boy sewing a soccer ball was published in Life magazine in 1996, the American sporting goods company was criticized for exploiting child...