Adidas Korea released a new sneaker, Gazelle Gatsin, inspired by the leather shoes traditionally worn by Korean aristocrats. The shoe is part of the company's 'City of Seoul' project.
David Beckham poses at an event to celebrate the 30th anniversary of the Adidas Predator boots at an Adidas store in Jung District, central Seoul on Monday.
David Beckham will visit Korea later this month to mark the launch of the Adidas Predator 24, the latest version of the classic football boots that the Manchester United legend wore for most of his career.
The Korean unit of the global sports brand Adidas has come under fire for allegedly abusing its power toward its franchisees, including coercive supply practices and pushing franchisees to continue operating Adidas stores across generations.
A promotional poster for limited-edition Adidas football boots shows the green and red boots over an image of Tottenham Hotspur midfielder Son Heung-min.
Retailers are jumping into the non-fungible tokens (NFT) market to expand their digital presences and to attract and retain customers. Despite the collapsing of the market for the tokens globally, the Korean NFTs are selling like digital hotcakes
Fashion is entering the world of video games, promising a much more attractive metaverse — and new business opportunities for a range of brands.
Korea JoongAng Daily Sitemap