BMW Korea unveiled three new Mini cars — the Mini 3-door, Mini 5-door and Mini Convertible. The automaker will be holding a joint campaign with coffee franchise Starbucks under the slogan: ″We are different, but pretty good together.″
One out of two imported cars sold in Korea this year as of June were either a Mercedes or a BMW models according to sales figure released by the Korea Automobile Importers & Distributors Association (Kaida) on Monday.
A new face is not the only thing BMW’s fully revamped 4 Series has to offer, although that has grabbed a lot of media attention. It also has a bigger interior space and more powerful driving performance.
The vertical grille on BMW’s new 4 Series has attracted some unkind nicknames, like the beaver’s tooth. It has polarized opinion of critics and the car-loving public at large.
BMW Korea will invest 60 billion won ($54 million) from 2021 through 2023 to expand its logistics center located in Pyeongtaek, Gyeonggi.
Blockchain is slowly making its way into the mainstream, with major automakers adopting the technology to manage in-car payment systems.
BMW vehicles are being recalled after reports of vehicle engines shutting down while traveling and concerns over a fire risk related to batteries.
With nobody touching the steering wheel, the face-lifted BMW 6 Series reversed out of a narrow alleyway, with the driver only controlling the accelerator and brake. The steering wheel spun to the right and left on its own as it drove backward.
BMW Motorrad released the new R 18 in Korea on Friday, which comes with the strongest engine ever from the German motorcycle maker.
Prosecutors raided BMW’s Seoul office on Sept. 16 in order to secure evidence on allegations that the German automaker covered up mechanical defects related to a spate of engine fires which broke out in 2018.