“I’ve saw a woman in her 40s driving a Mercedes-Benz come to our restaurant to pick up a burger to deliver,”
Woowa Brothers, operator of Baedal Minjok delivery app, lost money for another year despite business booming during the pandemic.
As the food delivery market grows rapidly on the back of the coronavirus pandemic, conflict is growing between restaurant operators and consumers using delivery apps.
The founder of Korea’s largest food delivery app Baedal Minjok announced a big stock grant worth around 100 billion won ($88 million) to all employees including gig workers on Thursday.
Koreans spent at least 12.2 trillion won ($11 billion) ordering food via delivery apps last year, according to estimates by WiseApp and Wise Retail.
It was a long road for Delivery Hero in its acquisition of Woowa Brothers, which runs Korea's most popular food delivery app.
The Fair Trade Commission (FTC) Monday issued conditional approval for the acquisition of Baedal Minjok by Berlin’s Delivery Hero, but only if it sells off Yogiyo first.
Baedal Minjok operator Woowa Brothers said Friday it will host the 2020 Baemin Tteokbokki Masters online on Nov. 11, the second year the company has hosted the test to find true experts in Korean spicy rice cakes.
Hyundai Card has partnered with food delivery company Baedal Minjok to launch a branded credit card, the first time a Korean credit card company has partnered with a delivery firm.
The photo-sharing platform, Instagram announced Thursday it has partnered with Delivery Hero, the operator of the food delivery app Baedal Minjok and Yogiyo, to roll out a food delivery function to help local businesses.