Emart is entering the money-spinning character business with Peter, a yellow rabbit with an orange visor and a penchant for cut-price goods.
Models hold a T-shirt and a canvas bag released Wednesday by Emart in collaboration with Balansa. The clothes will be sold online on SSG.com and via a vending machine located in Emart's Seongsu branch in eastern Seoul through Sept. 15.
E-commerce company 11st said Wednesday its transactions selling overseas goods jumped 350 percent from Aug. 31 through Sept. 6 compared to the same period a month ago.
In Korea, apples and tangerines were traditional favorites. But grapes have slowly been taking the crown largely driven by the growing popularity of shine muscat grapes.
Retailers are expanding partnerships with finance companies to reach out to the younger generation.
Starbucks has agreed to sell all of its shares in Starbucks Korea, with Emart becoming majority owner and the government of Singapore taking almost a third of the stock.
Emart is acquiring 80 percent of eBay Korea for 3.44 trillion won ($3.05 billion), significantly raising its presence in the market and becoming a top-ranked e-commerce player overnight.
Naver walked away from a consortium trying to acquire eBay Korea.
E-commerce laggard Lotte Shopping is trying to make the best of its situation after the opportunity to buy eBay Korea passed it by.
A consortium led by Emart has been named the preferred bidder for eBay Korea, according to local media reports on Wednesday.