Hite Jinro has started exporting Terra beer to Hong Kong with plans to expand sales to the United States and Singapore.
Food and beverage companies have been increasingly collaborating with fashion companies.
As the coronavirus pandemic continues and Koreans stuck at home have exhausted all the regular takeout options, food and beverage companies and even high-end hotels are starting to get creative in a bid to attract hungry customers.
Hite Jinro released “Jinro Iciou,” a new super sour lemon-flavored soju as part of its fruit-flavored soju line on Oct. 26.After debuting grapefruit, green grape and strawberry flavors, Hite Jinro presented Jinro Iciou, the...
An employee organizes cans of non-alcoholic beer on a shelf at a discount store in Seoul on Thursday. As more Koreans prefer to drink responsibly, competition for non-alcoholic beer is heating up.
Hite Jinro will start exporting its popular Jinro is Back soju to seven countries starting this month to mark the drink's first anniversary.