Noodle maker Nongshim tries a new approach to esports management

Nongshim didn't dip into esports franchising just to noodle around. "Shin Ramyun dreams to become a global superstar", reads the group's 2020 annual report. One way to do that, it was decided, would be fielding their very own team in the LCK.

2021-05-04

HLE barely scrape past Nongshim to continue LCK playoffs run

Hanwha Life Esports scraped together a thoroughly unconvincing 3-2 victory over Nongshim RedForce in the first round of the 2021 League of Legends Champions Korea Spring Split playoffs, on Wednesday evening.

2021-04-01

Shin Choon-ho, founder of ramyeon giant Nongshim, dies at 91

Shin Choon-ho, the founder of Korea’s largest noodle manufacturer Nongshim, died on Saturday morning at 91.

2021-03-28

Nongshim founder Shin Choon-ho dies at 91

Nongshim founder Shin Choon-ho died on Saturday.

2021-03-27

Ramyeon on the rise

Sales of Nongshim’s ramyeon products posted 2.09 trillion won ($1.85 billion) in 2020, up 16.3 percent compared to the previous year.

2021-03-24

Nongshim enjoys global craze for instant noodles

Nongshim is selling record amounts overseas as demand for instant noodles soars as people spend more time at home because of the pandemic.

2020-11-04

Snack makers target their 'heavy users' with Esports partnerships

Food companies are using Esports to market their products — acquiring teams and pouring money into massive sponsorships — in a bid to grab the attention of young consumers.

2020-11-03

Nongshim introduces first 'kkang' snack in many decades

Nongshim has introduced a new Oksusukkang, or corn-flavored cracker, in its popular kkang-suffix snack lineup, the company announced Monday.

2020-10-26

[SPONSORED REPORTS] Nongshim’s Shin Ramyun Black praised in U.S. press

Nongshim’s Shin Ramyun Black was named the best ramyeon in the world by both the New York Times in June and The Travel in October.In June, New York Times’ subsidiary Wirecutter named Shin Ramyun Black the best instant noodles in...

2020-10-14

Instant noodle market grows and changes during pandemic

The instant noodle market is growing fast and changing quickly as the pandemic has started to convince people that the humble snack could make a righteous meal.

2020-08-20

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