Things are little different this year, and more Koreans will likely spend more money buying gifts to send their families instead of visiting them amid the pandemic.
Shinsegae Department Store on Tuesday said it is offering free gift wrapping at all of its branches until Christmas day.
While the Korean Sale Festa has yet to end, retailers say they will kick off year-end sales this month, hoping to keep the retail excitement going.
Models pose with spaghetti noodles that can double as straws at Shinsegae Department Store’s main branch in Seoul on Thursday.
Models promote Shinsegae Department Store gift certificates at Emart's Seongsu branch in eastern Seoul on Monday, ahead of the Chuseok harvest festival.
Models pose with high-end French butter La Conviette, also dubbed the Hermes of butter, at Shinsegae Department Store in central Seoul on Tuesday. Until recently, consumers in Korea were only able to purchase the butter from overseas.
Shinsegae Department Store announced Thursday the launch of its first skin care brand Onoma, hoping to expand its store-brand products to include cosmetics and capture K-beauty fans.