Busan International Mobility Show is geared for an ambitious return with a new name and the unveiling of much-anticipated new EVs, though the absence of popular brands like Mercedes-Benz and Tesla casts a bit of a pall on the expo.
BMW will upgrade its driving center in Incheon as it observes its 10th anniversary, introducing new EV-dedicated driving courses and programs for children.
The first new Mini Countryman in seven years made its Korea debut, showing off its Samsung-developed round OLED display.
Mini’s most renowned SUV model, the Mini Countryman, has demonstrated its enduring appeal by achieving the highest sales in the imported small car market in 2024.
BMW and Mercedes-Benz retained the top two spots, but Audi plummeted seven places as Tesla charged up to third in imported cars from January to March.
BMW has opened an $8.7 billion expansion of its research and development center in Incheong, Gyeonggi.
The latest version of the BMW X2 is more spacious and more powerful, with special features just for Korea.
The 2024 BMW Ladies Championship will take place at the Seowon Valley Country Club in Paju, Gyeonggi in October for a second straight year.
BMW unveiled their all-electric Mini Cooper and Countryman on Monday ahead of their release in Korea later this year.
Sales of imported passenger cars retreated last year as high inflation and interest rates weakened consumer sentiment.
Korea JoongAng Daily Sitemap