Visitors to Siam Discovery, a major shopping mall in Bangkok, Thailand, pose for a photo with Bellygom, a teddy bear designed by Lotte Home Shopping, on Monday.
On the screen, a woman in a T-shirt with a photo-realistic green-grape graphic plucks a grape from a vine in her greenhouse, eats it and describes how it tastes. She is one of one of 20,000 sellers who use the Grip live-commerce app...
E-commerce websites were the only sales channels that raised the commissions they charge to sellers of merchandise, with Coupang charging the highest.
Retailers and fashion companies are choosing virtual influencers to promote their brands as these computer-generated personalities become popular with younger consumers globally.
Retailers and IT firms are investing aggressively in rapidly growing live commerce.
GS Retail, operator of GS25 convenience stores, is merging with GS Home Shopping to strengthen its online and offline businesses.
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