Nothing says holiday in Korea more than a bottle of soju — or more than one. But as the Chuseok harvest holiday approaches, retailers like Homeplus are pushing the soju bottles to the back row in favor of Western whiskeys.
Due to the growing popularity of makgeolli among the young, companies are tweaking the drink to appeal to these customers.
Spending on alcohol and cigarettes reached an all-time high in the third quarter of 2020 amid the coronavirus outbreak, central bank data showed Tuesday.
Online shopping for booze has been allowed since April 3, and internet sales of wine have been booming. Convenience stores are gearing up to attract more customers and department stores expanding their online wine shops.