With the humble dumpling, Korea is establishing another beachhead in the world markets, its mandu together with K-pop, "Parasite," cars and handsets building the national brand overseas and boosting sales.
Dumpling exports swelled almost 50 percent last year as the Covid-19 outbreak led to more dumpling eating at home around the world.
Food company CJ CheilJedang is building another mandu, or dumpling, production facility in the United States, aiming to have 70 percent of its overseas sales come from the U.S. market.
CJ CheilJedang’s Bibigo sold 1 trillion won ($902 million) of mandu, or dumplings, this year.
With worries about contracting coronavirus outside of their homes, more and more people have been opting to have their necessities delivered, such as frozen food and meal kits.