Rolling out a private label credit card (PLCC) is becoming a popular marketing strategy for companies trying to attract loyal customers.
Marketing strategies targeting the vaccinated are the latest craze, with free cab rides and discounts on movie tickets and buffets among the offers.
Companies are creating characters based on their executives in order to drum up business.
Taking a product to market in 2021 takes more than just a production line and an advertising budget. If you want something to sell, you'd better be able to prove it's environmentally friendly.
Cosmetics maker Amorepacific announced Tuesday it has invested 3 billion won ($2.7 million) in media start-up DMIL to expand its digital presence in the cosmetics market.
As the fear of Covid-19 infections looms among consumers, a growing number of companies are being targeted by market regulators for exaggerated marketing.
Subscription services, which had been the domain of scrappy start-ups, are attracting the attention of larger, better-established companies, with the Covid-19 pandemic driving many to consider the model.
Brands are coming up with creative marketing tactics to court the millennials, a generation whose spending habits and expectations are substantially different from other consumers.