Foreign tourists to Korea are getting younger as Hallyu, or the Korean Wave, has captivated audiences not only in Asia but globally.
For the lucky few, shopping is all about private suites, cocktail parties overlooking the Han and private shoppers at your beck and call. You only have to be young, and rich.
Food and beverage companies are partnering with fashion brands and bringing food-inspired clothing to the runways, in a bid to capture the attention of a generation looking for fun and unique items. Now you can look like what you eat and drink.
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