Kim Su-ji won the 2024 KLPGA season's last major, the Hite Jinro Championship, at Blue Heron Golf Club in Yeoju, Gyeonggi, on Sunday, finishing with a two-under-par 286.
Mascots play a significant role in Korean culture, with many representing sports teams, cities and government branches. Many are much-loved by the public, resulting in their instant recognition and high merchandise sales in some cases.
Hitejinro reduced the alcohol content of Chamisul Fresh Soju to 16 percent to meet consumer demand for lighter drinks.
Korean liquor company Hitejinro marked its debut in the British retail sector by securing shelf space in Sainsbury's supermarket chain as well as other online platforms.
Due to a scarcity of selling locations, few Koreans are aware of the Tofu Bar, a seasoned stick of tofu. But if you head to any convenience store in Japan, chances are you will find several types of Tofu Bars occupying shelves.
People visit Hite Jinro‘s tasting pop-up store ″Kelly Lounge,″ which opened in Gangnam District, southern Seoul, on Thursday. Kelly Lounges, off-limits to minors, also opened on Dongseong-ro in Daegu and Seomyeon in Busan.
Hite Jinro signed a sponsorship deal with the New York Red Bulls football team to globally promote its soju brand Jinro. The sponsorship was formed on March 31, the company announced on Wednesday. Through the deal, Hite Jinro will set up a booth in..
Several spirit and beverage companies announced that they have no plans to raise prices amid government scrutiny suggesting the industry could be targeted by anti-inflation measures.
Domestic liquor companies are beginning to develop their own wines along with importing selections from overseas in an effort to diversify their businesses, deeming soju and beer alone no longer sufficient.
Unionized cargo truck drivers block the entrance of the Hite Jinro factory in Hongcheon County, Gangwon, on Wednesday. This marks the second day of the drivers' protest, disrupting the delivery of Hite Jinro beer from the factory.
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