100 million shipments: Korean snacks gaining ground in world's two largest markets

Lotte Wellfood and Samyang Foods are expanding globally with new factories in India and China to meet rising K-food demand among Gen Z consumers.

2025-07-13

Lotte Wellfood's Pepero set to roll off Indian production line in overseas first

Lotte Wellfood, a Korean confectionery company, said Wednesday that it has completed construction of its first overseas production line for Pepero, the company's iconic chocolate-coated biscuit stick snack, in India.

2025-07-09

Gen Z is swearing off sugar. Chocolate makers are determined to win them back.

Korean chocolate brands face declining market share and competition from imports. To stay relevant, they focus on quality, emotional marketing and innovative health-conscious products targeting younger consumers.

2025-05-21

Lotte Wellfood to invest $300 million in India to expand production and supply chains, CEO says

Lotte Wellfood CEO Paul Yi said the confectionary company will further invest an estimated $300 million into India to expand the firm's production and supply chains, according to Indian reports on Thursday.

2025-02-07

Lotte Wellfood to raise prices on Pepero, other products as won weakens, costs rise

Food and beverage company Lotte Wellfood is set to raise prices on 26 products including Pepero, citing the weakened won against the dollar as well as rising costs of raw materials such as cocoa and increasing processing expenses.

2025-02-06

Lotte chief visits India as firm pushes South Asian expansion

Lotte Chairman Shin Dong-bin is visiting India as the conglomerate increases investments in the country's massive market.

2025-02-04

Lotte Wellfood considering sale of $69M baked goods business

Lotte Wellfood is considering selling its baked goods business, estimated to be worth 100 billion won.

2025-01-20

Sign of the Times: K-culture takes over downtown New York with Pepero Day

Pepero Day hits Times Square in New York, taking over a digital billboard on Monday to celebrate the unofficial holiday.

2024-11-12

Lotte World Tower lights up, friends exchange sticks for Pepero Day this year

Many Koreans celebrated Pepero Day on Monday by exchanging chocolate-covered biscuit sticks with friends and family, while Lotte World Tower was lit up by a gigantic Pepero graphic to commemorate the day.

2024-11-11

Pepero Day advertisement lights up Lotte World Tower

Lotte World Tower in Seoul will showcase a Pepero Day advertisement featuring animated characters to celebrate the holiday and attract tourists, running from 6 p.m. to 10 p.m. Tuesday.