Hyundai Department Store is getting serious about pulling in millennial money.
Won billionaires are becoming more numerous, and what they do with their wealth is changing quickly.
For the lucky few, shopping is all about private suites, cocktail parties overlooking the Han and private shoppers at your beck and call. You only have to be young, and rich.
It has been 60 years since Kim Byeong-yang packed up his belongings and headed to Seoul, roughly 250 kilometers (155 miles) from his hometown in Gwangju, to make his fortune.