Emart is entering the money-spinning character business with Peter, a yellow rabbit with an orange visor and a penchant for cut-price goods.
Emart will open its fifth No Brand store in the Philippines on April 30, the retailer said Wednesday.
Emart reported improved earnings in the third quarter, with operating profit jumping 30 percent on year. But its online operation remained in the red.
Models pose in front of a robotic waiter at Shinsegae's No Brand Burger branch in Yeoksam-dong, southern Seoul.
Emart’s on-year operating profit declined more than 30 percent in the first quarter on sales that increased on the performance of big-box store Traders and the affordable No Brand specialty stores.