Lotte Wellfood, Korea's largest chocolate manufacturer, will hike the prices of 17 chocolate snacks and ice creams by an average of 12 percent from May as cocoa prices jump due to recent weather conditions in West Africa.
The declining birthrate at home is forcing the snack makers to restrategize.
Lotte Wellfood has chosen the K-pop girl group NewJeans as the official global ambassador for its famous chocolate-dipped cookie stick brand, Pepero.
A customer shops for pepero at a 7-Eleven store in Seoul on Thursday, Nov. 11, to celebrate Pepero Day, the holiday named after the chocolate-covered snack that couples gift each other.
Models pose with gifts sold for this year's Pepero Day, a holiday in which couples exchange the chocolate snack on Nov. 11, at a Lotte Mart branch in Jung District, central Seoul, on Monday.
Pepero and bouquets of flowers are on sale at a store in Jung District, central Seoul, on Tuesday. Nov. 11 is known as Pepero Day in Korea, where loved one and friends express their feelings by sharing the chocolate snacks.
Convenience stores are rolling out promotions ahead of Pepero Day, which falls on Nov. 11.
Korea JoongAng Daily Sitemap