Korea Joongang Daily
Korea JoongAng Daily

Viral post warns about accepting 'free skincare treatments' in Gangnam

A growing marketing tactic in southern Seoul's Gangnam District has been drawing complaints, as promoters approach young women, offer them “free skincare treatments” and then pressure them into making costly purchases.

2026-01-14

Korea's cosmetics exports surpass record $11 billion in 2025

Korea’s cosmetics exports topped a record $11 billion last year, underscoring the industry’s growing global reach as demand expanded beyond its traditional markets in East Asia.

2026-01-09

K-beauty takes center stage on Amazon during Black Friday

K-beauty didn’t just have a good Black Friday on Amazon; it took center stage. Korean products claimed the top three spots in Amazon's beauty and personal care category in the United States during the Black Friday sales period from Nov. 20 to Dec. 1.

2025-12-10

White House press secretary stocks up on K-beauty items at Gyeongju Olive Young

White House Press Secretary Karoline Leavitt, who accompanied U.S. President Donald Trump on his state visit to Korea, bought beauty products at Olive Young's store on Hwangnidan Street, a tourist spot in Gyeongju, according to a company official.

2025-10-30

K-beauty rising: Korea's dermatology clinics see 117-fold surge in foreign patients since 2009

The number of foreign patients visiting dermatology clinics in Korea has surged 117-fold over the past 15 years, according to new government data. A report showed that 705,044 foreign nationals received dermatological treatment in Korea in 2024.

2025-08-28

U.S. consumers panic buy Korean cosmetics, K-pop merch as tariff deadline looms

The reality of the Donald Trump administration's 25 percent tariffs on Korean imports has hit fans of Korean cosmetics and K-pop, setting off a wave of panic buying and begging for faster shipments.

2025-07-30

Sampling in a day: How K-beauty ecosystem fast-tracks brand creation

K-beauty is hitting the gas, with original design manufacturers lowering the entry barrier to the industry, allowing small players with big ideas to get in on the game — while cutting turnaround time so no one misses a second of the trend.

2025-07-17

K-beauty brands say tariffs won't raise their prices. People are panic-buying anyway.

Korean beauty brands are maintaining prices despite U.S. tariffs, fearing consumer loss while some are preparing for potential increases due to future tariff escalations.

2025-05-14

Beauty Play offers firsthand experience with Korean skincare products to foreigners

Located in Myeongdong in central Seoul, Beauty Play draws beauty product lovers from worldwide. It provides visitors with a wide array of experiences related to the Korean beauty industry, all free of charge.

2023-12-14

Amorepacific launches in Mexico, eyes growth across the Americas

Amorepacific is entering the Mexican cosmetics market with its mid-range skincare-focused brand Laneige.

2023-09-11