Korea Joongang Daily
Korea JoongAng Daily

Jinro soju named world’s best-selling spirit for 24th consecutive year

Hitejinro said Monday its flagship soju brand Jinro has been named the world's best-selling spirit for the 24th consecutive year by the British drinks industry publication, Drinks International.

2025-06-09

Actor Lee Je-hoon forgets work-life balance to pursue love of cinema

Actor Lee Je-hoon wears many hats. He is an actor, a CEO and a YouTuber. He juggles lines on set, manages a company and travels around the country to introduce audiences to small indie theaters on his YouTube channel — all at once.

2025-06-03

Korean soju, food find surging popularity in the Philippines

K-food exports, driven by the global popularity of Korean culture, are rising significantly in the Philippines, with soju sales increasing by an average of 42 percent annually from 2022 to 2024. But K-food still faces market growth challenges.

2025-05-30

Korean soju finds new fans in Philippines amid K-culture boom

With K-dramas and K-pop dominating screens and playlists in the Philippines, Korean soju is becoming a favorite alcoholic beverage among young Filipinos like 24-year-old John Louis, who picked up his go-to bottle at a Manila supermarket last week.

2025-05-28

Hitejinro finds its flow in the Philippines, fueled by Hallyu and soju love

A combination of the Hallyu, or the Korean Wave, and expanded local sales networks has driven sales growth at Hitejnro Philippines in recent years, the company said at a recent media event.

2025-05-27

[WHY] Soju meets beer: The golden-tinged combo fueling Korean nightlife

The rise of K-content on streaming platforms has exposed the world to the ubiquity of somaek in Korea, but where did it all start?

2025-05-17

Custom goes corporate as retailers capitalize on 'modisumer' personalization trend

As consumers turn to the "modisumer" customization trend — a portmanteau of the words "modify" and "consumer" — manufacturers are taking notice and jumping on the bandwagon.

2025-04-12

New Vietnam Hitejinro plant will pump out 5 million crates of soju a year

Hitejinro, Korea's largest soju producer, has begun building its first overseas plant in Vietnam, aiming for 2026 production.

2025-02-06

OB to acquire Jeju Soju as beer maker seeks to expand exports

Oriental Brewery, best known for its Cass beer brand, will buy Jeju Soju from Shinsegae for an undisclosed amount as soon as within the year.

2024-09-12

Hitejinro rides Korean wave in Vietnam on way to soju swell

Hitejinro is actively promoting the green bottle ubiquitous in the Korean shows that have found a massive market in Vietnam.

2024-06-19