Nongshim is selling record amounts overseas as demand for instant noodles soars as people spend more time at home because of the pandemic.
Food companies are using Esports to market their products — acquiring teams and pouring money into massive sponsorships — in a bid to grab the attention of young consumers.
Nongshim has introduced a new Oksusukkang, or corn-flavored cracker, in its popular kkang-suffix snack lineup, the company announced Monday.
Nongshim’s Shin Ramyun Black was named the best ramyeon in the world by both the New York Times in June and The Travel in October.In June, New York Times’ subsidiary Wirecutter named Shin Ramyun Black the best instant noodles in...
The instant noodle market is growing fast and changing quickly as the pandemic has started to convince people that the humble snack could make a righteous meal.
Nogshim has found that four of its product have names that rhyme with the title of a song by Rain, a veteran entertainer in the midst of a comeback.
Nongshim benefited from the Parasite effect, as its products drafted off of the success of the Oscar-winning movie.
While most businesses are struggling to recover from the impact of the coronavirus outbreak, some companies have been less affected by the pandemic. Sales of these firms ticked upwards since the virus started taking a toll on the economy.