Sulbing Co., a Korean dessert cafe chain, said Tuesday it plans to enter the Philippine market this year as part of its overseas expansion strategy.
Trademark squatting cases involving Korean companies have surged in recent years. The number of suspicious overseas trademark filings monitored last year reached a record-high 9,249 cases, up 84 percent from the previous year.
A Homeplus employee holds up an HBAF Honey Butter Almond makgeolli bottle, left, at a flagship store that opened at the retailer’s branch in Gangseo District, western Seoul, on Tuesday.
Korea JoongAng Daily Sitemap
