Korea Joongang Daily
Korea JoongAng Daily

Foreign brands battle for a place in Korea’s home appliance market

In the global home appliance industry, Korea is often called a "graveyard for foreign brands." Even world-leading companies struggle to survive in a country dominated by domestic giants Samsung Electronics and LG Electronics.

2025-10-29

Xiaomi makes bigger Korean push with launch of 15T smartphone with Leica lenses

Xiaomi is aggressively expanding in the Korean market as the Chinese electronics maker launched its midrange 15T smartphone featuring Leica co-developed lenses, its flagship mini tablet and a robot vacuum that costs almost one million won ($707).

2025-09-25

Xiaomi to open 2nd, 3rd stores to serve as showrooms, service centers

Xiaomi will open its second and third physical stores in Korea in Gwangjin District, eastern Seoul, and Gangseo District, western Seoul, to act as both showrooms and aftersales service centers.

2025-09-18

Vouchers go to support small businesses like... Xiaomi? A loophole leads to backlash.

With the government stimulus vouchers intended to help small businesses, the list of eligible shops got a lot larger by one: Chinese retail giant Xiaomi, which, thanks to its business structure and the timing of its opening, qualifies.

2025-08-12

Xiaomi's YU7 car buyers face year-long wait for delivery, sparking complaints

Xiaomi faces criticism over long wait times for its YU7 electric SUV, with customers reporting delays of 38 to 60 weeks after 240,000 orders. Complaints about undisclosed wait times and potential price increases are rising.

2025-07-01

Shares of China's Xiaomi surge after launch of electric vehicle YU7

Shares of Xiaomi rose 8 percent following the launch of its electric YU7 SUV, priced at 253,500 yuan ($35,364), which is nearly 4 percent cheaper than Tesla's Model Y.

2025-06-27

Bumper orders for Xiaomi's new SUV heighten threat to Tesla

Exceptionally strong initial orders for Xiaomi's YU7 electric SUV sent shares of the automotive newcomer to a record high on Friday and fanned speculation that Tesla may have to cut prices to fight back.

2025-06-27

Seongsu may be trendy, but Yeouido is techy: Where to go if you're a gadget lover

China's Xiaomi opened its first offline Korean store in IFC Mall in Yeouido, western Seoul, joining other tech giants such as Dyson and LG Electronics and fad-driven pop-ups on the island, luring people who want gadgets, not "four-cut" selfies.

2025-06-25

Xiaomi to unveil prices for new YU7 SUV at June 26 launch

Xiaomi's CEO Lei Jun said on Monday that the firm plans to hold an official launch event for its new YU7 electric sports utility vehicle on Thursday, where it is expected to announce pricing and start taking orders.

2025-06-23

Xiami set to unveil self-developed mobile AP in pursuit of higher premium smartphone marketshare

Chinese electronics company Xiaomi is set to unveil a self-developed mobile application processor (AP), aiming to boost its presence in the premium smartphone market and reduce reliance on foreign chipmakers.

2025-05-20